RIM released more information this week about the upcoming overhaul to the BlackBerry mobile OS. This BlackBerry 6 is scheduled to arrive by the end of the 3rd quarter, and right now it can’t come fast enough for the veteran smartphone maker.
New research released this week revealed a double whammy for RIM: Fewer buyers are planning to purchase a BlackBerry and customer satisfaction with BlackBerry has dropped off a cliff. That’s a bitter pill to swallow when you consider that BlackBerry was ranked number one in customer satisfaction by J.D. Power and Associates in 2007 — the year Apple first released the iPhone.
While BlackBerry remains the overall leader in smartphone market share in the U.S., iPhone and Google Android have stolen away all of the momentum with touchscreen devices that are much easier to use, much better for browsing the Web, and offer better third-party apps.
That’s what BlackBerry is up against and those are some of the areas where the platform is trying to catch up with the next release. Take a look at the latest video demo of BlackBerry 6 that RIM has released to see how much ground you think they’re making up. Then, read my list below of the top six new developments to watch for in OS 6.
That doesn’t mean BlackBerry’s signature hardware keyboard will go away. The widely-rumored BlackBerry 9800 (likely to be called the BlackBerry Torch) features a full touchscreen like the Storm but also includes a slide down keyboard, similar to the Palm Pre. It appears likely that BlackBerry will move to two primary product lines — one with touchscreen-only (Storm) and one with a touchscreen plus a slide-down qwerty (Torch).
New research released this week revealed a double whammy for RIM: Fewer buyers are planning to purchase a BlackBerry and customer satisfaction with BlackBerry has dropped off a cliff. That’s a bitter pill to swallow when you consider that BlackBerry was ranked number one in customer satisfaction by J.D. Power and Associates in 2007 — the year Apple first released the iPhone.
While BlackBerry remains the overall leader in smartphone market share in the U.S., iPhone and Google Android have stolen away all of the momentum with touchscreen devices that are much easier to use, much better for browsing the Web, and offer better third-party apps.
That’s what BlackBerry is up against and those are some of the areas where the platform is trying to catch up with the next release. Take a look at the latest video demo of BlackBerry 6 that RIM has released to see how much ground you think they’re making up. Then, read my list below of the top six new developments to watch for in OS 6.
1. Multi-touch interface
The screen resolution shown in the video demo above is 360×480, which is the current resolution of the BlackBerry Storm. The demo itself also extensively makes use of a multi-touch interface and a touchscreen keyboard, which makes it appear that BlackBerry is likely to use touchscreens on all future models.That doesn’t mean BlackBerry’s signature hardware keyboard will go away. The widely-rumored BlackBerry 9800 (likely to be called the BlackBerry Torch) features a full touchscreen like the Storm but also includes a slide down keyboard, similar to the Palm Pre. It appears likely that BlackBerry will move to two primary product lines — one with touchscreen-only (Storm) and one with a touchscreen plus a slide-down qwerty (Torch).
